スマホゲーム戦線、戦国時代の様相 ガンホーなどが急伸
//////
スマホゲーム戦線、戦国時代の様相 ガンホーなどが急伸

////// 
Aspects such as Gung Ho Sumahogemu Front, in the Warring States era surged

Of mobile phones and smartphone game "leading role" companies are swapped. The steadily decline of (decline), male former, DeNA and Gree overtook companies was lower skip hit. It is aspects of the Warring States period that new entrants aiming for get-rich-quick also continued, repeating the Gekokujo. 

The 13th, Yoshikazu Tanaka, president of the game leading glee was emphasized that "there is telling the game that was out recently, now is the bottom," said at the closing press conference. However, sales of the (full-year) sales decreased for the second consecutive year and 125.5 billion yen of 17-5% year-on-year in June Fiscal 2014 was announced this day. July-September period also expect the same 26-down 4%, brakes are not applied to the decline.

Glee was rapid growth in mobile phones traditional games such as "exploration Dorirando", but was delayed corresponding to the smartphone that spread rapidly. Began a new service of 5, such as searching for and nursing homes just before Hotel Reservations from May, but the time is likely to take to grow revenue streams. 

DeNA also rush to diversify, such as e-comics and magazines genetic testing services. However, the slump in the game is sound, sales in the period April to June 2002 was reduced 30% compared to the same period last year. Moriyasu Isao president admits "putting out a hit in the game is a must," said To invert. 

It's Gung Ho Online Entertainment It was held a leading role "Puzzle & Dragons" is a big hit. A consolidated subsidiary of Softbank, sales bulge to six times the previous year last year, Pazudora earned its more than 90%. There are also signs of decline in the performance of the newest, and "aims to acquire the new layer", Kazuki Morishita president to focus on expansion in China and beginners. 

Mixi user of the social networking site has decreased also, was revived in October last year released "Monster Strike". Accounted for 80% of sales, sales in April-June period's six times in the same period last year. 

In '08 founded, hits such as "With the black cat and quiz RPG Wizard" is after another also COLOPL which was changed to the First Section of the Tokyo Stock Exchange from the Tokyo Stock Exchange Mothers in April this year a listing destination, you have surged in the game devoted. 

You can play for free basically game of each company, but if you want to charge for extension of the game and get the character to proceed advantageously in many cases, it's a source of income. The status quo to grasp a lot of money if you hit one installment, new entrants also unending. 

The 6th, LINE free interactive app announced that invest 10 billion yen up to, such as game development venture. Foreigners also aim to "Gung Ho of the second" in the new game one after another. 

Rapid expansion of the market are also expected. According to the smartphone advertising company CyberZ, market size of East Asia amounted to 916.8 billion yen of two-fold year-on-year to 13 years, and that's momentum in excess of 2 trillion yen in '17. Unplug the United States in 13 at the end of the year sales of app-related, such as games, Japan became the world's best.
//////
スマホゲーム戦線、戦国時代の様相 ガンホーなどが急伸

スマホや携帯向けゲームの「主役」企業が入れ替わった。かつての雄、グリーとDeNAは凋落(ちょうらく)の一途をたどり、下位だった企業がヒット作を飛ばして追い抜いた。一獲千金を狙う新規参入も続き、下克上を繰り返す戦国時代の様相だ。

 ゲーム大手グリーの田中良和社長は13日、決算会見で「最近出したゲームには手応えがあり、今が底になる」と強調した。だが、この日発表した2014年6月期決算(通期)の売上高は前年同期比17・5%減の1255億円と2年連続の減収。7~9月期も同26・4%減を予想し、落ち込みに歯止めがかからない。

 グリーは「探検ドリランド」など従来の携帯電話向けゲームで急成長したが、急速に普及するスマホへ対応が遅れた。5月からホテルの直前予約や介護施設の検索など5件の新サービスを始めたが、収益源に育つには時間がかかりそうだ。

 DeNAも遺伝子検査サービスや電子漫画雑誌などで多角化を急ぐ。しかし、ゲームの不振が響き、14年4~6月期の売上高は前年同期比で3割減った。反転させるには「ゲームでヒットを出すことが必須だ」と守安功社長も認める。

 「パズル&ドラゴンズ」が大ヒットして主役の座に就いたのがガンホー・オンライン・エンターテイメントだ。ソフトバンクの連結子会社で、昨年は売上高が前年の6倍に膨らみ、その9割超をパズドラが稼いだ。最新の業績には陰りもあるが、森下一喜社長は「新しい層の獲得をめざす」と、初心者向けや中国での展開に力を入れる。

 交流サイトの利用者が減っているミクシィも、昨年10月発売の「モンスターストライク」で息を吹き返した。売り上げの8割を占め、4~6月期の売上高は前年同期の6倍だ。

 08年設立で、上場先を今年4月に東証マザーズから東証1部に変更したコロプラも「クイズRPG 魔法使いと黒猫のウィズ」などのヒット作が相次ぎ、ゲーム一筋で急伸している。

 各社のゲームは基本的に無料で遊べるが、有利に進めるキャラクターの入手やゲームの延長に課金する場合が多く、それが収入源だ。1作ヒットすれば大金をつかめる現状に、新規参入も後を絶たない。

 無料対話アプリのLINEは6日、ゲーム開発ベンチャーなどに最大100億円を投じると発表。海外勢も続々と新ゲームで「第二のガンホー」を目指す。

 市場の急拡大も見込まれている。スマホ広告会社CyberZによると、東アジアの市場規模は13年に前年比2倍の9168億円に上り、17年には2兆円を超す勢いだという。日本は、ゲームなどアプリ関連の販売額で13年末に米国を抜き、世界一となった。
//////