グーグルがポルノ広告締め出し 自主規制? 賛否割れ波紋
Google porn debarment advertising self-regulation? Pros and cons crack ripple 

That the U.S. Google has decided to prohibition of publication of pornographic advertising to the Internet search page is spreading ripples. 

While the anti-pornography organization evaluates to "tailwind to pornography banished from the Net", the voice of repulsion or "too abrupt" is up from such as the adult industry. Because that is, determination of Google is likely to call the discussion, including the Japan service around the world. 

■ To notify the customer 

"I do not accept advertising which carries a sexually explicit image or depicting sexual activity in the future" 

According to the U.S. media, such as, Google was notified simultaneously to suppliers last month, has been advertising the ad. Behavior of the subsequent Google also quick, porn advertising is no longer being posted on the search results page of Google already. 

Echo spread in Japan, well-established news site of Osaka such as "Gigajin" is, is introducing the changes to the advertising policy of Google. 

According to it, it was banned this time, sex in return (3) reward advertising content on the theme of sexual coercive behavior and (2) minor publicity carrying the (1) sexual content it is - publicity of services that could be considered a behavior. 

As well as a notification, Google is that it prompts you to examine and change the representation within a few weeks to companies that deliver ads that are expected to be in violation of the new advertising standard. 

Because say search and the number of "sex" and "porn", word porn advertising is likely to appear, and exceeded 300 million 50 million alone in May this year, the impact of the Internet users as well as business partners it's likely to be a big thing. 

■ skilled in the art as a "surprise attack" 

Against the decision of Google, reverberation is one after another from various quarters immediately. 

According to the business In'ida of the U.S. news site, as a view of the anti-pornography organization in the United States one of the best proud of the history and the founding in 1962 of "Morariti-in-media", the organization is "earns a profit in pornography Google" be criticized, it was a series of discussions with Google side, that drove the decision of Google. In addition to the anti-pornography organizations across the country, voice is not limited to the organization, to welcome the change of route Google is up from advocacy groups such as women and educators. 

On the other hand, some advertisers and to point out and was hit by a surprise announcement of Google, the orientation of questioning. 

According to the U.S. CNBC television, management deal with such adult magazine "AVN Media network" was untouched also. 12 years it has become an advertiser from the early days of a great deal of paid search advertising, "Google has been introduced I point out complain and "not even think Takara, Nantes is changed no way, and gloat in the decision of Google this time, would be skilled in the art of trying to convince them free large amounts of content to not advertise. Gigajin has also been pointed out, there is also the voice of ambiguous what the ad or to meet the criteria of Google actually. 

According to the report, Google are listed some examples of products and services that are not allowed for suppliers, advertising or is allowed. For example, promotion of sexual content with advertising and sexual massage services and prostitution, genital and oral, anal referred to as "not allowed". 

On the other hand, promotion of dating sites and strip clubs that are "allowed". However, there is likely to be prohibited by the promotion can be these ads, I hear more is left to discussions with advertisers and Google. 

■ The "do not be evil" 

As described above, Google relies on search advertising most of the sales, can be seen advertising pornographic also was a constant source of income. Why Google is what made ​​the decision to keep out porn ads. 

Google has not announced to comment on this decision, but there are several reasons to be inferred. 

First, it's said, "Don't be evil (do not be evil)" to, pornography ads and not suitable really famous as an informal corporate motto of Google itself. There is also a view Larry Page, CEO of Google also (CEO), and were concerned about the point. 

Then, the United States there is a growing trend worldwide to strengthen regulation against pornography, has been tolerant of children and pornography relatively relationship with freedom of expression is no exception. That, as mentioned above, such as from women's groups and anti-pornography groups "pressure" has suffered from Google would certainly. 

That the Obama administration of the Democratic Party to face one of the support layer women organizations, faces a severe attitude to pornography as authorities not unrelated. The Concerning child pornography is a problem in recent years, even after President Clinton of the Democratic Party (at that time) was signed also "Children's Online Protection Act" was determined to be unconstitutional by the Supreme Court's decision, the Department of Justice eyes of scrutiny, especially I have turned the. 

Concerning child pornography problem, there is also a history of the past, was asked to submit random samples to Google, the Justice Department pointed out, such as "in it moved to" self-regulation "is Google" is also heard.
グーグルがポルノ広告締め出し 自主規制? 賛否割れ波紋




















 まず、グーグル自身の非公式な社是として有名な「Don’t be evil(邪悪になるな)」に、ポルノ広告はいかにもふさわしくないといった指摘だ。グーグルのラリー・ペイジ最高経営責任者(CEO)も、その点を懸念していたとの見方もある。