妖怪ウォッチタイプ零式の高値! 親たちの不満が爆発!
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Prices in the Amazon! Highs of zero expression specter watch type "adverse effects on the child" explosion of discontent parents is "harmful Watch"
The other day, I got an e - mail from my brother who lives in local. It does not really interact much with his brother from the usual, but the contact is came "what you want to ask is absolutely certain," he said. Sons, that is for our nephew, he had been told that want you to buy the products of "Yokai Watch" from the perspective of (reporters) I.
Bandai started selling new products of the same work of "DX specter watch type zero expressions" in the nation in August 2, 2014. The matrix can be in the store before its release, more than 1,000 Toka's lined up in some stores. I was late completely did not buy of course. I had thought that I should buy on Amazon and reluctantly, but has highs phenomenal, are they not become a price nearly 10 times according to the commodity. This ...... uncle unhittable.
・ Overwhelming support
This work has attracted overwhelming support among elementary school students in game titles for Nintendo 3DS originally, are animated cartoon. It is said that the return of Pokemon boom was popular among children a decade ago.
-Scarce state of chronic
New products that appeared this time even more than, scarce state has continued was released earlier also "DX Yokai Watch", it is said that difficult to obtain. That you get it is difficult to local Shimane, my brother sent an email to rely me, but things are not much in Tokyo.
・ High of 4-9 times
By the way, I tried to examine the sale price at Amazon, 1 万 4000 yen cheapest one. It has become a 29,998 yen at the highest value. Retail price is \ 3456 since, it will be sold at a high price of about 4 to 9 times. Because it is an exhibition at a high price too, it's situation critical comments are one after another from people who wish to buy in some commodity.
? The opinion on products of high
"... You will overdo shortage Commercial Code, Limited Commercial Code"
"Though it is children's toys, or What Is premium price?"
"This phenomenon itself adversely affect the child"
"I had expected, but even here the evil hands of the resale shop is ..."
"It is too pity at the thought of many families could not buy side by side together"
"Ninomai of Tamagotchi"
"Scalpers in bad, kind of resale Acts It is OK What"
"Toys should anyone enjoy children, has become a tool for adults only to resell"
"It would be a great success at the Commercial Code now shortage of Bandai"
"Harmful Watch"
"Although it is good so buy price fast"
And children can not play
Price he settled short supply if resolved, but would not also that the goods reach the source of high child not only continued, would like to play more than the number of products is small. Production volume ...... if rich a little more.
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アマゾンで価格高騰! 妖怪ウォッチタイプ零式の高値に親たちの不満が爆発「子どもに悪影響」「有害ウォッチ」
先日、地元に住む弟からメールが来た。普段から弟とはあまりやり取りをしないのだが、「どうしても頼みたいことがある」と連絡が来たのである。彼が伝えてきたのは息子たち、つまり私(記者)から見れば甥っ子たちのために、「妖怪ウォッチ」の商品を買って欲しいという。
2014年8月2日にバンダイは全国で同作の新商品「DX妖怪ウォッチ タイプ零式」の販売を開始した。発売前から店舗には行列ができ、店舗によっては1000人以上が並んだのだとか。完全に出遅れた私は当然購入できなかった。仕方なくAmazonで買おうかなと思ったのだが、驚異的な高値をつけており、商品によっては10倍近い値段になっているではないか。これはオジサン手が出ない……。
・絶大な支持
この作品は元々ニンテンドー3DSのゲームタイトルで、アニメ・漫画化されており小学生の間で絶大な支持を集めている。一昔前に子どもたちの間で人気だったポケモンブームの再来と言われている。
・慢性の品薄状態
今回登場した新商品もさることながら、それ以前に発売された「DX妖怪ウォッチ」も品薄状態が続いており、入手困難と言われている。地元島根では手に入れることが難しく、弟は私を頼ってメールを送ったのだが、東京でもあまり事情は変わらない。
・4~9倍の高値
ちなみにAmazonで販売価格を調べてみたところ、もっとも安いもので1万4000円。最高値で2万9998円となっている。希望小売価格が3456円なので、約4~9倍の高値で販売されていることになる。あまりにも高値での出品であるため、ある商品には購入を希望する人から批判的なコメントが相次いでる状況だ。
・高値の商品に対する意見
「品薄商法、限定商法のやりすぎでしょう・・・」
「子供のおもちゃなのに、プレミア価格ってなんでしょうか?」
「この現象自体が子供に悪影響」
「予想はしてたけど、ここにも転売屋の魔の手が...」
「一緒に並んで買えなかった多くの家族の事を考えると不憫すぎる」
「たまごっちの二の舞」
「ダフ屋はダメで、こういう転売行為はOKなんですね」
「子供が誰でも楽しめる筈の玩具が、大人が転売するだけのための道具になってる」
「バンダイの品薄商法今のところは大成功でしょう」
「有害ウォッチ」
「はやく定価で買えるようになると良いですが」
・子どもが遊べない
品薄状態が解消されれば価格も落ち着くのだが、商品の数が少ない以上は高値が続くだけでなく、遊びたいという子どもの元に商品が届くこともないだろう。もう少し生産台数が豊富であれば……。
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バンダイ、「妖怪ウォッチ」で泣き笑い? 空前のヒットで第1四半期は過去最高益となったが
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Although highest ever profit in the first quarter hit of April weather? Unprecedented Bandai, the "specter Watch"
"It does not have any production adjustment. Watch also medals by established a production system anyway, we are catching up little by little." August 5, NAMCO BANDAI Holdings Inc. has announced (April-June period) Financial Results 2014 first quarter. Asago Yukotobuki-Corporate Planning Division of the company, which has been described in the telephone conference, became a time commitment of most popular character in the description that has also become a social phenomenon on the "Yokai Watch".
■ annual budget almost achieved in three months
The first quarter financial results the company has announced, 122.5 billion yen of 15, 7% year-on-year net sales, and 16.8 billion yen in the same 26, 2 percent and operating income management integration Namco Bandai and in '05 since then, it has achieved the highest quarterly profit. It has been revised upward also expected interim period (April-September period) Financial Results In response to this, (235 billion yen initial forecast) 255 billion yen of the 11.6% year-on-year, sales of the operating profit expected to be 25 billion yen of 5.3% decline (down 20 billion yen). It is affirmed full year forecast, but is because the review did on reviewing the trend of year-end shopping season, likely to be positive earnings for the full year's high is likely this.
One of the factors that became a good start, there is the specter of sales Watch related products has remained strong. Five levels of game software company has worked on the content itself, Bandai is doing the production and sales of related goods. Toy Watch wearing the applicator of the hero "DX Yokai Watch" (3200 yen) in the more popular serious shortage continues, (180 yen 2 sheets) medals to play in conjunction with this is also overwhelming from elementary school students among them I'm getting the support. It just introduced a new "DX specter watch type zero expressions" in August 2, momentum is unlikely to stop.
The company was looking at 70 billion yen this fiscal year sales of specter Watch related May time, but topped 6.5 billion yen earlier in the first quarter of the time. As a result of shows expected to be 20 billion yen over the full year, the company's succession is question "is too conservative" from analysts. Medal production system had a 100 million pieces by the end of March next year, to be sure, but I'm ahead of schedule to the 100 million pieces a year this. Production system of the watch also, that they are at any time enhancement "Since the inconvenience to consumers fairly, you want to strive to be able supply as soon as possible" and (director secondhand book shallow).
Currently, Bandai handle 160 items related goods, but mainstay are narrowed down to watch and medals. Further growth is likely to be expected possibility of coming out major new product towards the end of the year shopping season is also high, that amount is plus. "However you want to (intellectual property) IP important enduring monsters watch. So are carefully selected fairly the goods, do not think it is a good increasing the item" (Ishikawa, president Norio).
■ specter watch boom Kayushi do?
But for the company, there is also the side that does not rejoice in letting go the boom of monster watch. Popularity is too concentrated in the monster watch, the wrinkles justified is because there is a risk that conflict with related goods of their own IP "Gundam", "Kamen Rider" and "Aikatsu".
Than the specter watch is the IP of other companies, in fact, had become the driving force of the strong performance in the first quarter point, it is related goods Rider and Gundam, Aikatsu of high profitability. Feet is ready to watch specter has been to the place plus a generally strong is its own IP, but the specter watch popular and too far, their content is not could be eaten.
In closing conference, there was a scene where one analyst has questions "Gundam's strong will, or because something has created a new demand," he said. Superficial secondhand book director, it is sharp ". Plastic Gundam is growing steadily. Challenged in the future, but the person who makes parents so-called Gundam and more, a new layer is surely to be happy for this replied while bouncing the voice to be "have pushed up the overall performance can be increased.
For the company's largest domestic toy, while supported by the related goods boom of monster watch, it is necessary to enliven also important character business, which has been grown for many years in-house. Careful steering we need for a while.
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バンダイ、「妖怪ウォッチ」で泣き笑い? 空前のヒットで第1四半期は過去最高益となったが
「生産調整は一切していません。とにかくウォッチもメダルも生産体制を整えて、少しずつ追い上げています」。8月5日、バンダイナムコホールディングスは2014年第1四半期(4~6月期)決算を発表した。電話会見で説明を行った同社の浅古有寿・経営企画本部長は、社会現象にもなっている人気キャラクター「妖怪ウォッチ」に関する説明に大半の時間を割くこととなった。
■ 3カ月でほぼ年間予算達成
同社が発表した第1四半期決算は、売上高が前年同期比15・7%増の1225億円、営業利益は同26・2%増の168億円と、05年にバンダイとナムコが経営統合して以来、四半期最高益を達成した。これを受けて中間期(4~9月期)決算の予想も上方修正しており、売上高は前年同期比11・6%増の2550億円(期初予想2350億円)、営業益は同5・3%減の250億円(同200億円)となる見通し。通期予想は据え置いているが、これは年末商戦の動向を精査した上で見直すためであり、通期で好決算となる可能性が高そうだ。
好発進となった要因の一つは、妖怪ウォッチ関連商品の売れ行きが好調に推移していることがある。コンテンツ自体はゲームソフト会社のレベルファイブが手掛けており、バンダイは関連グッズの生産・販売を行っている。中でも主人公のケータが身につけている腕時計のおもちゃ「DX妖怪ウォッチ」(3200円)は深刻な品切れが続くほどの人気で、これと組み合わせて遊ぶメダル(2枚180円)も小学生から圧倒的な支持を得ている。8月2日には新型の「DX妖怪ウォッチ タイプ零式」を投入したばかりで、勢いは止まりそうにない。
5月時点で同社は妖怪ウォッチ関連の今期売上高を70億円と見ていたが、第1四半期時点ですでに65億円を突破。会社側は通期で200億円超になる見通しを示したところ、アナリストたちからは「保守的すぎるのでは」という質問が相次いだ。確かにメダル生産体制は、来年3月末までに1億枚としていたが、これを年内1億枚に前倒ししている。ウォッチの生産体制も、「かなり消費者にご迷惑をおかけしているので、なるべく早く供給できるよう努力したい」(浅古本部長)と随時増強しているという。
現在、バンダイは関連グッズを160アイテム扱うが、主力はメダルとウォッチに絞り込んでいる。年末商戦にかけて大型新製品が出てくる可能性も高く、その分が上乗せされるとさらなる伸びが期待できそうだ。ただし「妖怪ウォッチを息の長い大事なIP(知的財産)にしたい。だから商品をかなり厳選しており、アイテムを増やせばいいとは考えていない」(石川祝男社長)。
■ 妖怪ウォッチブームも痛しかゆし?
ただ同社にとって、妖怪ウォッチの一大ブームは手放しで喜べない側面もある。妖怪ウォッチに人気が集中しすぎると、そのシワ寄せは自社IPの「ガンダム」「仮面ライダー」「アイカツ」といった関連グッズと競合するおそれがあるためだ。
実は第1四半期時点での好業績の牽引役となっていたのは、他社のIPである妖怪ウォッチよりも、採算性の高いガンダムや仮面ライダー、アイカツの関連グッズである。足元は自社IPが総じて好調なところへ妖怪ウォッチが上乗せされている状態だが、妖怪ウォッチ人気が行き過ぎると、自社のコンテンツが食われかねない。
決算会見では、あるアナリストが「ガンダムが好調なのは、新たな需要を生み出しているからなのか」と質問した場面があった。これに対して浅古本部長は、「鋭いですね。ガンダムのプラモデルは堅調に伸びている。これからもチャレンジするが、いわゆるガンプラを親子で作る人が増えるなど、嬉しいことに新たな層が確実に増えて業績全体を押し上げている」と声を弾ませながら答えた。
国内玩具最大手の同社にとって、妖怪ウォッチのブームを関連グッズで支える一方、自社で長年育ててきた大切なキャラクタービジネスも盛り上げていく必要がある。しばらくは慎重な舵取りが必要だ。
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「妖怪ウォッチ」旋風、株価にも 関連銘柄、年初来高値でそろい踏み
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The Soroibumi related issue, in the year-to-date high "Yokai Watch" whirlwind, also in stock
In the Tokyo stock market of the 4th, Happinet that are related stocks popular game of "Yokai Watch", NAMCO BANDAI Holdings Inc. (HD), HD TV Tokyo became the transaction to assign a high year-to-date either. Since listing, share price is more than 1900 yen for the first time, tele-east became a listed come especially high. "Yokai Watch" whirlwind seems real even in the stock market.
Related shopping season specter watch is heating up with each passing day, there was also a store that column of those who seek the toy was released is greater than 1000 people in the 2nd month. For specter watch, unlisted so "Level Five", well into a related issue, it is a direct benefit to be limited to that of having a right in the game production company, but overall still as the 4th it is noted that the date of the material flame.
Manufacturers of toys monster watch, Bandai Namco largest rating of the related stocks. \ 2,694 3.6% high, high of the day, closing at 2665 yen is 2.5 percent. From toys wholesale company of Bandai Namco system, handling the amount of monsters watch product is large, Happinet is related brand vision. \ 2018 of 13.0% is high highs, this day 1983 yen 11.0% higher closing price.
Tele-east has been aired anime monster watch from the beginning of this year, caught fire boom in this anime. \ 1967 of 13.6% is high highs, this day 1926 yen 11.2% higher closing price. Positive earnings for the April-June quarter, which was announced on the 1st weekend before's a direct appreciation factor, but expectations of investors to broadcast to the "specter Watch" is large.
In response to the Western stock continued to fall significantly in the second half last week, the Tokyo Stock Exchange on the day this was a weak, but Terehigashi fourth place Gainers of the First Section of the Tokyo Stock Exchange, Happinet ranked fifth. There was a two-digit price increase rate is only five stocks, I see that the popularity of these two stocks.
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「妖怪ウォッチ」旋風、株価にも 関連銘柄、年初来高値でそろい踏み
4日の東京株式市場で、大人気ゲーム「妖怪ウォッチ」の関連銘柄とされるハピネット、バンダイナムコホールディングス(HD)、テレビ東京HDがいずれも年初来高値をつける取引となった。特にテレ東は上場以来、初めて株価が1900円を超え、上場来高値となった。株式市場でも「妖怪ウォッチ」旋風は本物のようだ。
妖怪ウォッチの関連商戦は日に日にヒートアップしており、今月2日には発売された玩具を求める人の列が1000人を超えた店もあったという。妖怪ウォッチに関しては、ゲーム制作会社で権利を持つのが非上場の「レベルファイブ」なので、関連銘柄とはいっても、直接的な恩恵は限定的となるが、それでも4日のように全体的に材料難の日は注目される。
バンダイナムコは妖怪ウォッチの玩具のメーカーで、関連銘柄の筆頭格。この日の高値は3.6%高の2694円、終値は2.5%高の2665円。ハピネットはバンダイナムコ系の玩具卸会社で、妖怪ウォッチ製品の扱い量が多いことから、関連銘柄視される。この日は高値が13.0%高の2018円、終値が11.0%高の1983円。
テレ東は今年の年初から妖怪ウォッチのアニメを放映しており、このアニメでブームに火がついた。この日は高値が13.6%高の1967円、終値が11.2%高の1926円。前週末1日に発表した4-6月期の好決算が直接的な値上がり要因だが、放映する「妖怪ウォッチ」への投資家の期待感は大きい。
この日の東証は前週後半の欧米株大幅続落を受けて、軟調だったが、テレ東は東証1部の値上がり銘柄4位、ハピネットは5位。値上がり率が2桁あったのは5銘柄だけと、この2銘柄の人気がわかる。
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